GERMANY

HARIBO’s success has not been limited to the German market: as a global market leader in gummies and licorice, HARIBO is now available in more than 120 countries around the world. HARIBO produces its treats at 16 locations in ten countries and employs more than 7,000 people, who ensure that consumers can continue to enjoy their favourite HARIBO products in the exceptional quality that they have come to expect.

We don’t just rely on old favourites: the product range is constantly growing as we introduce our own new sweets or acquire quality brands in Germany and abroad. The sales and production network is continuously expanding with excellent coverage to ensure that the products are always quickly available.

Another recipe for success is the development of special HARIBO gummies whose flavours are specially tailored to local preferences in different countries.