CANADA 

History

As told by Sable & Rosenfeld founder, Myra Sable. 

It was the spring of 1970. Myra was pregnant with her third child and had just moved into a young, buzzing community where she met a neighbour who enjoyed cooking as much as she did. Without knowing it, Sable & Rosenfeld was percolating.

She began writing restaurant reviews for our local paper and during one of her interviews met her future partner and neighbour, Carol Rosenfeld. She started to import gourmet food products from Europe, the imported products were originally sold at the upscale, family-owned Creeds store in Toronto where they opened “The Good Taste Shop”. A very lucky beginning. They were also sold at Holt Renfrew outlets across Canada.

But it wasn’t smooth sailing from there. We then went through many growing pains, hiring co-packers—some of whom stole our recipes, some of whom went bankrupt in the middle of a production season; and figuring out how to best reach the Canadian and U.S. markets, as shipping direct was no longer working well. They decided to close all our retail outlets, and hire brokers and distributors across both countries.

Although Rosenfeld is no longer part of the company, Sable & Rosenfeld continues to grow. With more than 50 products, including mustards, sauces, bruschettas, “Tipsy” cocktail garnishes Tipsy Tapas and more! Focusing on producing products that are all-natural, non-GMO certified, and aim ultimately, for simple and elegant entertaining. 

Inspiration for Sable & Rosenfelds' creations comes at the weirdest times and places, gathering ideas from their travel, observing new chefs and tredns at their restaurants, combined with their love of cooking is where the development of new products comes from. 

" We are never short of new ideas, we have been copied numerous times, but we can honestly say we have never copied a product line."

We always have new products that we are eager to launch. As long as we’re true to our mission statement of creating easy-to-use, everyday condiments, we know what to do.